Freelance
copywriting services
that put you ahead
of the competition.
Every. Single. Time.
Actually, hang on. Why do I need freelance copywriting services?
Isn’t it annoying when your competitor’s everywhere?
You see a brilliant product promotion for goods or services you launched first.
You spot an award win on social that you should have won.
Or worse, you lose out on a high-value contract because their presentation had ‘the edge’.
If your competitor’s brand voice and message are recognisable across their website, products, adverts, emails, press releases, blogs, articles, brochures, presentations, award entries and social media channels, the sneaky B probably has access to professional copywriting services.
And so could you.
But I’m not gonna lie.
Hook up with me, and our relationship’s not all about you.
It’s not even about me.
There are three of us in this partnership.
The most important person?
Your customer.
It sounds simple, doesn’t it?
But speaking to your customer in a way they'll respond to isn’t easy when you’re in the thick of it.
Business owners, agencies, marketing teams – you know what needs to be done to promote your business, product or service.
But communicating it in a relatable, consistent tone is tricky when you’re juggling copywriting with everything else that needs doing.
Sometimes all you need is a spare pair of experienced hands to beat everyone else to the punch.
Because you’re not an octopus, are you?
Wait a sec. Who is Northern Copywriter?
I’m Vicky Zaremba, a Yorkshire-born-and-bred freelance copywriter in Wakefield. Us Yorkshire folk are natural copywriters because we…
Get to the point in as few words as possible. No waffle.
Don’t blow our own trumpet (or anyone else’s), unless it’s justified. Forget sales-speak. We tell it like it is.
Take harsh conditions and limited resources in our stride. We’re northern, aren’t we?
OK, but how do you get my brand noticed?
Sounding good is one thing. Performing well is another.
My words give you the best of both.
I write original copy and content optimised for each platform.
Your brand story won’t just sing; it’ll be heard.
Will it build customer rapport and increase sales?
That’s the idea.
To be fair, there’s probably a bit more to it than you think:
Developing your brand voice
Exploring the personas and typical scenarios of your customers
Planning a copywriting and content marketing strategy
Writing creative marketing materials in your brand tone
Carrying out SEO-optimised copywriting (if you want to be found on Google)
Applying your brand voice to copy templates and layouts e.g. PowerPoint presentations, white papers and social media posts
Reporting, and refining your messaging
At least you’ll know you’re getting your money’s worth.
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I’ve worked with M&S, Matalan, Graphic Packaging International and more.
I’ve linked some recent live examples below:
PR and award entry writing for a digital agency (via Feel Created)
There’s more to come. I'm working on this section.
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“Relentlessly positive”
“Gorgeous”
“A thing of beauty”
“I love reading your writing”
“Thanks so much for bailing me out”
“You interpret this data so much better than me”
Say clients and colleagues I've worked with.
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My copywriting prices start from £50 per hour. Daily, per-project and retainer rates are available to suit your needs.
So you’re good with words, but what do you know about marketing my business?
Good copy is the filling in the marketing-sales sandwich.
Your customers aren’t going to bite unless you present them with a tasty brand voice and messaging.
I have over 20 years of experience in packaging and delivering brand stories that whet the appetite in B2B and B2C sectors, for startups and globals, working in-house and agency side, for M&S, Matalan, and Graphic Packaging International, to name drop a few.
Working in marketing, communications and content lead roles, I’ve helped companies increase sales, turnover and profitability, and I can do it for you too.
Trust me.
You’re in safe hands when it comes to promoting your business, product or service.
Shall we get on with it, then?
Call me.
Let’s have a natter about your business over a nice cuppa.